Wednesday, January 05, 2005

mind control: the new diet

planting memories in subject's heads about past food dislikes may make them less willing to eat those foods, famed memory researcher elizabeth loftus says. forbes.com reports:
Raising the prospect of weight loss through mind control, researchers report they may have successfully planted false memories about bad food experiences into the minds of ordinary people.
planting false memories seems dangerous, but if it works to prevent someone from killing themselves with oreos, its benefits would outweigh the risks. i wonder if planting false memories about drugs could curb addiction?

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