elephantine entrepreneurship

i'm forever impressed by people's ingenuity and creativity, even in the wake of disaster. a cool "in the news" tidbit:

an entrepreneur in seoul is profiting from his recent tragedy. in mid-april, elephants destroyed his restaurant, but now he says that business is better than ever. the owner used his insurance money to remodel and put up a new name: "restaurant where elephants have been." he has renamed menu items to coordinate with the restaurant's new pachyderm persona.

it's proven quite profitable - sales have doubled:

"What can I say about the elephants? Thank you for causing the trouble? Well, that just might be right," Keum said.

read more.

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