the power of words

it seems that mind over matter really is more valid than many believe. a new zealand study has found that:

some of the effects that people expect from alcohol can be produced by simple exposure to flashes of alcohol-related words on a computer screen.

teetotalers often abstain because they don't want a chemical do have influence over their actions, but this study seems to call into question the efficacy of their willpower.

the question is, though, if this phenomenon occurs for abstainers, having never been drunk, as it is for my more bacchanalian brethren.