otherwise, it would all just be dots

my new (and first) logo is based on this classic example of pattern perception:

those who have never encountered this image simply see splotches. once the image of a dalmatian (center right, facing away, head down) is point out, most people cannot help but see it henceforth (if you still cannot see it, this demonstration points it out). this illustrates a point of gestalt psychology. without a lens - believing the dog is there - most could not perceive it. however, once you apply this filter your mind fills in the lines between the dots, making the dog unmistakable.

we employ filters while processing all kinds of information; they are crucial for connecting otherwise random-seeming points in our lives and work. otherwise, it would all just be dots. everyone, even journalists and academics, must apply filters when forming data points into stories. the 'hog will hopefully serve as a reminder (to me) of this, and that i have filters as well.

okay, and that hedgehogs are cool - as if we need reminded of that.

anyway, i hope you like the site. although some people feel it is too blue, i think it's just right (huge thanks to designer-extraordinaire JDT).

Labels: personal